The truth is, we hate clichés and all this talk about “content is king” gets a little worn out. But, and this is a big but, good content and most importantly – frequent production of good content relevant to the target audiences has been and remains one of the most powerful marketing tools a business is capable of producing. We will also reveal to you a secret, content-based marketing is not exactly an ingenious invention of marketers born with a Like button in hand. Ask the legendary David Ogilvy who did it back in the ’60s.

The problem with content-based marketing is, well – the content!
That you walk around Gordon Beach with headphones dangling from your neck and half-naked old men playing ticks in the background, or an article you ordered online from a “content writer” for ninety shekels is really not content.

So what exactly are we talking about?
We’ll simplify a moment – content is any way you make the life of your target audience a little more pleasant, entertaining, effective, better without you immediately asking for anything in return. It can be Facebook posts, blog articles, YouTube videos or gifs in the story, there is no one formula that suits everyone.

And what is our challenge?
Build this content strategy with you, understand what exactly will make your target audience feel that there is someone I will hire who knows what he is talking about in the field you are in, who is willing to help and fun to hear from and then spread all this goodness. , Understand where and in what form your audience wants and needs to get this content and make sure it reaches the right people.

And what next? We’ll talk about that in the meeting, we do not kiss in the first meeting 😉